Study reveals Greater Geneva cross-border shopping imbalance

Geneva residents spend three times more than French shoppers during cross-border trips, according to the first-ever study of consumer spending habits in the Greater Geneva region.  The survey published on Monday found that Swiss residents spend CHF416 million annually in France, compared with CHF148 million paid out by French shoppers in Switzerland. Total annual turnover in the Greater Geneva region is estimated at CHF7 billion. One quarter of 3,400 households questioned for the survey said they regularly went shopping over the border; 70% said the exchange rate had no influence.  Out of a household budget of CHF100, a Swiss household spends CHF9 in France, whereas French households spend only CHF5 in Geneva, the survey found.  In general, French shoppers travel for specific items or shops in Switzerland, such as the furniture giant Ikea. In contrast, Swiss consumers go to France to buy mainly fresh fish and meat (€60 million), wine and alcoholic beverages (€35 million) and ...
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