Should Switzerland welcome companies like Jeunesse?

Some 12,000 Chinese tourists are enjoying the sights of Switzerland this month, but the company that sent them on the mass incentive trip has come under attack for its business methods. This begs the question: should Switzerland benefit from this PR exercise? Tourist officials proactively broadcast news of the country’s largest-ever company incentive trip. This in turn promoted Jeunesse as a generous “employer” that could be rewarding to work for. Switzerland Tourism says it did not receive any payments from Jeunesse. “As a national marketing organisation for the holiday and meetings destination Switzerland, we do not judge business models of companies that come to Switzerland for business trips,” Switzerland Tourism said in an emailed statement to “Switzerland Tourism is only responsible for the tourism marketing and does not do any business with companies that carry out their incentive trips in Switzerland. The touristic turnover for all leisure or ...
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